Beyond standard demographics, what advanced targeting option allows you to reach Mail.ru users based on their real-world offline purchases?

The advanced targeting option that allows you to reach Mail.ru users based on their real-world offline purchases involves using custom audiences created from uploaded customer data. This means you can upload a list of your existing customers, typically containing email addresses or phone numbers, that you've collected through offline transactions. Mail.ru then attempts to match these offline customer records with user accounts on their platforms. This matching process usually depends on the accuracy and completeness of the uploaded data and Mail.ru's ability to securely associate that data with its users. By creating a custom audience from this matched data, you can then target these users specifically with your advertising campaigns. For example, if you are a retail store, you could upload a list of customers who purchased a specific product in your physical store and then target them with related products or special offers on Mail.ru's platforms.