Question

When constructing custom audiences on Mail.ru platforms, what is the *minimumacceptable match rate percentage to ensure effective audience targeting, assuming high-quality data?

Accepted Answer

While there isn&#x27;t a universally fixed &#x27;minimum acceptable&#x27; match rate percentage across all scenarios on Mail.ru platforms, a match rate of *at least50% is generally considered acceptable for effective audience targeting, assuming the uploaded data is of high quality. A match rate refers to the percentage of customer records (email addresses, phone numbers, etc.) that Mail.ru can successfully match with user accounts on its platforms. Higher match rates translate to a larger and more representative audience for your targeting efforts. If the data is of high quality – meaning it&#x27;s accurate, up-to-date, and consistently formatted – you should aim for a match rate significantly above 50%. A lower match rate (below 50%), even with supposedly &#x27;high-quality&#x27; data, suggests potential issues with data formatting, outdated information, or incomplete records, and may lead to a custom audience that is too small or unrepresentative to be effectively targeted. Therefore, a 50% match rate serves as a practical baseline, but exceeding this benchmark is always desirable for maximizing the reach and effectiveness of your custom audience campaigns. Lower match rates require further investigation into data quality and formatting.

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When constructing custom audiences on Mail.ru platforms, what is the *minimumacceptable match rate percentage to ensure effective audience targeting, assuming high-quality data?