What are the best practices for building and maintaining an author platform?

Building and maintaining an author platform is essential for long-term success as a writer. An author platform is your online presence and the network of connections you cultivate with readers, other authors, and industry professionals. It's how you establish yourself as an authority in your genre, connect with your target audience, and ultimately sell more books. It's not a passive activity; it requires consistent effort and a strategic approach.

One of the first steps is establishing a professional website. This is your online home base, the central hub for all your author activities. Your website should include:

<b>A clear and concise biography:</b> Share your background, writing experience, and what makes you unique. Tailor it to your target audience. If you write thrillers, emphasize any real-world experience that lends credibility, such as military service or law enforcement.

<b>A comprehensive bibliography:</b> List all your published books with links to purchase them on various platforms. Include high-quality cover images and compelling descriptions.

<b>A blog:</b> Regularly publish blog posts that are relevant to your genre and your readers' interests. Share writing tips, discuss your research process, offer insights into your characters, or review other books in your genre. For example, a historical fiction author could blog about the historical period in which their book is set, sharing fascinating details and anecdotes.

<b>A contact form:</b> Make it easy for readers, media professionals, and other authors to contact you.

<b>A mailing list signup form:</b> Offer an incentive for readers to join your mailing list, such as a free ebook, a short story, or exclusive content.

<b>Social media links:</b> Prominently display links to your social media profiles.

Next, choose the right social media platforms. Don't try to be everywhere at once. Focus on the platforms where your target audience spends their time. For most authors, this includes Facebook, Twitter, Instagram, and Goodreads.

<b>Facebook:</b> Create an author page where you can share updates, interact with readers, and run targeted ads. Post engaging content, such as excerpts from your books, behind-the-scenes glimpses into your writing process, or polls and questions for your readers.

<b>Twitter:</b> Use Twitter to share news, engage in conversations, and connect with other authors and industry professionals. Participate in relevant hashtags and Twitter chats.

<b>Instagram:</b> Share visually appealing content, such as photos of your books, your writing space, or your travels. Use relevant hashtags to reach a wider audience.

<b>Goodreads:</b> Claim your author profile and actively engage with readers on Goodreads. Participate in discussions, answer questions, and run giveaways.

Engage authentically and consistently. Social media is about building relationships, not just broadcasting messages. Respond to comments and messages promptly and thoughtfully. Ask questions and encourage readers to share their thoughts and opinions. Be yourself and let your personality shine through.

Build your email list. Your email list is one of your most valuable assets as an author. It allows you to connect directly with your most loyal readers and promote your books without relying on algorithms or social media platforms.

<b>Offer a compelling signup incentive:</b> Give readers a reason to join your list, such as a free ebook, a short story, or exclusive content.

<b>Promote your mailing list on your website and social media:</b> Make it easy for readers to sign up.

<b>Send regular newsletters:</b> Share news, updates, and exclusive content with your subscribers. Provide value and build relationships.

<b>Segment your list:</b> If possible, segment your list based on reader interests or preferences. This allows you to send more targeted and relevant messages.

Guest blogging is a powerful way to reach a new audience and establish yourself as an expert in your genre. Identify popular blogs and websites that are relevant to your book's topic and pitch them guest post ideas. Provide valuable content that is informative, engaging, and relevant to the blog's audience.

Network with other authors and industry professionals. Attend conferences, workshops, and online events. Connect with other authors in your genre and build relationships. Support each other's work and cross-promote each other's books.

Consider attending book signings and readings. These events provide an opportunity to meet readers in person and build personal connections. Promote your events on your website and social media. Prepare engaging presentations and be prepared to answer questions about your books and your writing process.

Maintain a consistent brand. Your brand is your reputation and the image you project to the world. Ensure that your website, social media profiles, and marketing materials all have a consistent look and feel. Use a professional headshot and a consistent color palette. Develop a clear and concise author statement that communicates your values and what you stand for.

Continuously analyze and adapt. Monitor your website traffic, social media engagement, and email marketing results. Identify what's working and what's not. Adjust your strategy as needed. Stay informed about the latest trends and best practices in author platform building.

For example, if you write cozy mysteries, you might:

Create a website with a warm and inviting design, featuring images of your books, your writing space, and your pets.

Blog about your favorite recipes, gardening tips, or local attractions.

Engage with readers on Facebook and Goodreads, asking them about their favorite cozy mysteries and inviting them to join your book club.

Offer a free short story featuring your main character as a signup incentive for your email list.

Guest blog on websites that cater to cozy mystery readers, sharing tips for solving puzzles or creating a cozy atmosphere.

Building and maintaining an author platform is an ongoing process that requires dedication, creativity, and a willingness to connect with your readers. By following these best practices, you can establish yourself as an authority in your genre, build a loyal following, and ultimately sell more books. Remember that authenticity is key. Be yourself, be genuine, and let your passion for writing shine through.