An advertiser aims to target individuals who engaged with their Facebook Page posts within the last 30 days but exclude those who have already messaged the Page. What specific combination of Meta engagement Custom Audiences would achieve this?

To achieve this targeting objective, an advertiser would combine two distinct Meta engagement Custom Audiences within an ad set’s audience targeting settings: one for inclusion and one for exclusion. A Custom Audience is a type of audience created in Meta Ads Manager that allows advertisers to target people who have already interacted with their business on or off Meta platforms. Engagement Custom Audiences specifically focus on interactions that occur directly on Meta platforms, such as a Facebook Page. First, to identify individuals who engaged with the Facebook Page posts within the last 30 days, a Custom Audience would be created using the 'Facebook Page' source. This source enables the creation of audiences based on various interactions with the advertis....