A website owner notes a discrepancy between their Meta Pixel 'Purchase' events and actual sales in their CRM after an iOS 14+ update. What specific Meta technology should they implement alongside the Pixel to improve data accuracy and reliability for conversions?

The specific Meta technology the website owner should implement alongside the Meta Pixel to improve data accuracy and reliability for conversions, especially after an iOS 14+ update, is the Conversions API. The Meta Pixel, a piece of JavaScript code installed on a website, primarily collects conversion data from users' browsers. However, the iOS 14+ App Tracking Transparency (ATT) framework significantly limits the ability of browsers and apps to track user activity, reducing the completeness and accuracy of Pixel-collected data and le....