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An advertiser identifies a consistently high-performing ad set within a campaign. What specific budget adjustment at the campaign level, using Campaign Budget Optimization (CBO), would allow for automated, strategic allocation to this high-performing ad set without manual daily intervention?



The specific budget adjustment at the campaign level using Campaign Budget Optimization (CBO) to allow for automated, strategic allocation to a consistently high-performing ad set without manual daily intervention is to implement an Ad Set Spend Limit, specifically a minimum daily or lifetime spend limit, on that particular high-performing ad set. Campaign Budget Optimization, or CBO, is a feature that optimizes the distribution of your campaign's total budget across all ad sets within that campaign. Instead of setting individual budgets for each ad set, you set one overarching budget at the campaign level, and CBO's algorithm automatically allocates....

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