To precisely target individuals who have recently viewed a specific product category on a website but have not yet added to cart, what two specific Meta Pixel events are crucial to include and exclude when building a Custom Audience?

To precisely target individuals who have recently viewed a specific product category on a website but have not yet added to cart using Meta Pixel Custom Audiences, two specific Meta Pixel events are crucial. A Meta Pixel is a piece of code placed on a website that tracks user actions and sends data to Meta for advertising purposes. A Custom Audience is an ad targeting option on Meta platforms that allows advertisers to target people who have previously interacted with their business, such as website visitors. The first cru....