An integrated campaign uses both Facebook and Audience Network. What is the primary benefit of including Audience Network for reach expansion, and what is a common challenge to be aware of?

The primary benefit of including Audience Network for reach expansion is its capacity to extend an advertiser's reach to users beyond the immediate Facebook and Instagram platforms. The Audience Network is a collection of thousands of third-party mobile applications, mobile websites, and instant articles where ads from Facebook advertisers can be displayed. By leveraging this network, advertisers can connect with their target audience across a wider array of digital environments, even when those individuals are not activ....