Setting a campaign objective to 'Traffic' rather than 'Sales' will fundamentally alter what primary bidding optimization signal Meta's algorithm prioritizes, and how does this affect final campaign outcomes?

Setting a campaign objective to 'Traffic' fundamentally alters Meta's primary bidding optimization signal to focus on actions like Link Clicks or Landing Page Views. A Link Click occurs when a user taps the ad to navigate to the destination, while a Landing Page View means the user not only clicked but also successfully loaded the destination webpage. Meta's algorithm, which is its machine learning system that determines ad delivery, will prioritize showing ads to users most likely to perform these actions, based on their historical behavior across Meta platforms. The outcome is ....