Explain the primary difference in how Meta delivers ads with a daily budget versus a lifetime budget, specifically regarding pacing and spend consistency throughout the campaign duration.

When delivering ads, Meta’s primary difference between a daily budget and a lifetime budget lies in their pacing strategy and the resulting spend consistency throughout the campaign duration. "Pacing" refers to how Meta's ad delivery system distributes your budget over time to achieve campaign goals. "Spend consistency" describes the predictability and uniformity of the amount spent on a day-to-day basis. When you set a daily budget, you instruct Meta to spend, on average, that specified amount each day. Meta's ad delivery system, which manages "pacing," aims to distribute your spending relatively evenly throughout each 24-hour period. For example, if you set a $100 daily budget, Meta will attempt to spend approximately $100 every day the campaign runs. This means your "spend consistency" from one day to the next will generally be high; the daily spend amount will remain fairly stable. While Meta might slightly overspend by up to 25% on a given day if it i....