Besides the advertiser's bid, what two other primary factors contribute significantly to an ad's total value in Meta's ad auction, influencing its likelihood of winning?

Besides the advertiser's bid, two other primary factors contribute significantly to an ad's total value in Meta's ad auction, influencing its likelihood of winning. These are Estimated Action Rates and Ad Quality. The ad auction works by calculating a total value for each ad, and the ad with the highest total value is typically the one shown. First, Estimated Action Rates refer to Meta's prediction of how likely a person is to take the advertiser's desired action after seeing their ad. The "desired action" is the specific objective the advertiser has set for their campaign, such as a purchase, a link click, an app install, or watching a video. Meta's system generates this prediction for every ad and every potential user in real-time. A higher estimated a....