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If an advertiser's primary goal is to achieve the lowest possible Cost Per Result while ensuring a minimum number of conversions, which specific bidding strategy should be employed, and what parameter needs to be set?



The specific bidding strategy that should be employed is Target Cost Per Acquisition, often referred to as Target CPA. Target CPA is an automated bidding strategy where an advertiser tells the advertising platform the average cost they are willing to pay for a conversion. A conversion is a desired action a user takes, such as a purchase, a form submission, or a sign-up. This strategy directly addresses the goal of achieving the lowest possible Cost Per Result because the advertising platform's algor....

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