What distinguishes high-performing ad copy from mediocre ad copy in terms of aligning with user intent?

High-performing ad copy distinguishes itself from mediocre ad copy by precisely aligning with the user's intent behind their search query. User intent refers to the underlying goal or need that drives a user's search. High-performing ad copy directly addresses this intent by using language and offers that resonate with the user's specific needs and expectations. For example, if a user searches for 'best noise-canceling headphone....