In what scenarios would a Target CPA bidding strategy be the most appropriate choice?

A Target CPA (Cost Per Acquisition) bidding strategy is most appropriate when advertisers have a specific cost they are willing to pay for each conversion and are primarily focused on maximizing the number of conversions within that budget. This strategy is ideal when advertisers have sufficient conversion data and a clear understanding of their target CPA. Target CPA bidding leverages machine learning to automatically adjust bids in real-time to achieve the desired CPA. It's suitable for campaigns where the value of each conversion is relatively consistent. For example, if a company sells online courses and knows that they want to acquire each customer for $50, Target CPA bidding would be an appropriate choice. It's also beneficial when the advertiser's primary goal is to generate leads or sales rather than simply driving traffic to their website. Before implementing Target CPA, it's important to have tracked conversions accurately and to have accumulated enough conversion data for the algorithm to learn and optimize effectively. Insufficient conversion data can lead to unstable performance and inaccurate bidding. Target CPA is not ideal for campaigns that lack conversion tracking or have very low conversion volume.