What is the MOST direct benefit of implementing conversion tracking in Microsoft Ads?

The MOST direct benefit of implementing conversion tracking in Microsoft Ads is the ability to accurately measure the return on investment (ROI) of your advertising campaigns and identify which keywords, ads, and targeting methods are most effective at driving valuable actions, allowing for data-driven optimization. Conversion tracking allows you to see exactly which clicks from your ads lead to desired actions, such as purchases, form submissions, or phone calls. Without conversion tracking, you are essentially flying blind, unable to determine which aspects of your campaigns are actually contributing to your business goals. For example, conversion tracking enables you to see which keywords are generating the most sales, which ads have the highest conversion rates, and which audience segments are most likely to convert, allowing you to focus your budget and efforts on what's working best and eliminate what's not. Accurate conversion data is essential for making informed decisions about bidding, targeting, and ad creative, ultimately maximizing your ROI.