What type of reporting in Microsoft Ads allows for the MOST customizable view of performance data?

Custom reports in Microsoft Ads allow for the MOST customizable view of performance data. Unlike pre-defined reports, custom reports enable you to select specific metrics, dimensions (attributes), and filters to analyze your data in a way that is tailored to your unique needs and business goals. You can choose which columns to include, how to group the data (e.g., by keyword, campaign, device), and which segments to apply (e.g., time of day, location). For example, you can create a custom report showing the cost per conversion for specific keywords, segmented by device type and time of day, for a specific date range. This level of customization allows you to uncover insights that might be hidden in standard reports and make more informed decisions about how to optimize your campaigns.