What is the FIRST step in adapting a keyword strategy for voice search?

The FIRST step in adapting a keyword strategy for voice search is to identify the questions your target audience is likely to ask when searching for your products or services using voice. Voice searches tend to be phrased as questions, so understanding the specific questions potential customers are asking is crucial. This involves brainstorming common questions related to your offerings, conducting keyword research to identify question-based keywords, and analyzing customer interactions to understand their information needs. For example, instead of focusing solely on the keyword 'coffee maker,' you would identify questions like 'What is the best coffee maker for small kitchens?' or 'Where can I buy a cheap coffee maker near me?' This initial focus on question-based queries forms the foundation for a voice-optimized keyword strategy.