What is the PRIMARY reason to use location exclusions in Microsoft Ads?

The PRIMARY reason to use location exclusions in Microsoft Ads is to prevent ads from displaying in geographic areas where your product or service is not offered or where the traffic is unlikely to convert, thereby optimizing ad spend and improving campaign efficiency. By excluding specific locations, you avoid wasting your budget on users who are not within your target market or service area. For example, if you are a local business that only serves customers within a 50-mile radius, you would exclude locations outside of that radius to ensure that your ads are only shown to potential customers who can actually use your services. Similarly, you might exclude countries or regions where your product is not available due to legal restrictions or logistical challenges. This precise geographic control ensures that your ad budget is focused on areas where you are most likely to generate valuable conversions.