What type of keyword is MOST effective for targeting voice search queries?

Long-tail keywords are MOST effective for targeting voice search queries. Voice searches tend to be more conversational and specific than typed searches. Long-tail keywords are longer, more specific phrases that reflect how people naturally speak when asking a question or seeking information. For example, instead of typing 'pizza restaurant,' someone might use voice search to ask, 'What is the best pizza restaurant near me that is open late?' A long-tail keyword like 'best pizza restaurant open late near me' is more likely to match a voice search query than the shorter, more general keyword. Focusing on answering specific questions and using natural language within the keywords and ad copy is key to effectively targeting voice search.