What is the PRIMARY purpose of using ad extensions in Microsoft Ads?

The PRIMARY purpose of using ad extensions in Microsoft Ads is to enhance the visibility and relevance of your ads, providing potential customers with more information and multiple pathways to engage with your business directly from the search results page, thereby increasing click-through rates (CTR) and improving overall ad performance. Ad extensions allow you to supplement your main ad copy with additional details, such as a phone number (call extension), specific website pages (sitelink extension), your business address (location extension), or promotions (promotion extension). By offering more context and options, ad extensions make your ads more informative and appealing, increasing the likelihood that users will click on them. For example, a call extension allows users to call your business directly from the ad, while sitelink extensions can direct users to specific product pages or information on your website. These additions make the ad more useful and can improve its chances of attracting qualified traffic.