Which attribution model gives full credit to the LAST ad click a customer made before converting?

The attribution model that gives full credit to the LAST ad click a customer made before converting is the Last-Click Attribution model. In this model, regardless of any previous interactions a customer might have had with other ads, campaigns, or channels, 100% of the conversion credit is assigned to the very last ad click that preceded the conversion event. For instance, if a customer clicked on three different ads before finally making a purchase, only the ad they clicked on immediately before the purchase would receive credit for the conversion, according to the Last-Click attribution model. This model simplifies attribution reporting but can be misleading if it's the only model used, as it doesn't acknowledge the influence of earlier touchpoints in the customer journey. It's often used as a default model due to its simplicity, but it's crucial to understand its limitations.