Why is it crucial to establish clear, measurable goals BEFORE launching a Microsoft Ads campaign?

It is crucial to establish clear, measurable goals BEFORE launching a Microsoft Ads campaign because these goals provide a framework for making informed decisions about campaign strategy, targeting, bidding, and ad creative, and they also serve as a benchmark for measuring the success and return on investment (ROI) of the campaign. Without clear goals, it's impossible to determine whether the campaign is achieving its intended purpose or to identify areas for improvement. For example, if your goal is to increase website traffic by 20%, you can track website traffic and use that data to optimize your keywords, bids, and ads to achieve that goal. If your goal is to generate leads, you can track the number of leads generated by the campaign and optimize accordingly. Clear, measurable goals provide direction and accountability, ensuring that your advertising efforts are aligned with your business objectives and that you can effectively evaluate the campaign's performance.