What is the PRIMARY function of Microsoft Advertising Intelligence?

The PRIMARY function of Microsoft Advertising Intelligence is to provide in-depth keyword research and competitive analysis capabilities, enabling advertisers to discover relevant keywords, estimate traffic volumes, analyze competitor strategies, and refine their bidding and targeting strategies for improved campaign performance. It helps advertisers uncover hidden keyword opportunities, understand search trends, and gain insights into the competitive landscape. For example, Microsoft Advertising Intelligence can be used to identify long-tail keywords that are relevant to a specific product or service, estimate the search volume for those keywords, and analyze the bidding strategies of competitors who are targeting those keywords. This information can then be used to create more effective ad campaigns and improve the return on investment.