What is a primary consideration when using dynamic search ads to prevent irrelevant queries from triggering your ads?

A primary consideration when using Dynamic Search Ads (DSAs) to prevent irrelevant queries from triggering your ads is the strategic use of negative keywords and URL exclusions. Since DSAs automatically generate ads based on your website content, it's crucial to actively identify and exclude search terms and website pages that are not relevant to your offerings. This is accomplished by regularly reviewing search term reports to identify irrelevant queries triggering your ads and adding them as negative keywords. Similarly, use URL exclusions to prevent DSA from crawling and generating ads based on irrelevant pages on your website, such as blog posts or outdated product pages. For example, if you sell shoes but also have a blog with articles about shoe repair, you would want to exclude the blog section of your website from your DSA campaign and add negative keywords related to 'shoe repair' to prevent your ads from showing for those queries. This helps ensure that your ads are only shown to users who are searching for products or services that you actually offer.