How does utilizing customer match within Microsoft Advertising improve the relevance of personalized ad messaging?

Utilizing Customer Match within Microsoft Advertising improves the relevance of personalized ad messaging by allowing you to target specific customers with tailored ads based on data you already have about them. Customer Match works by uploading a list of customer email addresses or phone numbers to Microsoft Advertising. Microsoft then matches these identifiers to Microsoft account holders, allowing you to create targeted audiences. This allows you to personalize your ad messaging based on the customer's past purchases, demographics, or other data points you have collected. For example, you can create a specific ad campaign targeting customers who have previously purchased a particular product, offering them a discount on a related item or informing them about new features. By using Customer Match, you can deliver highly relevant and personalized ad experiences, which increases the likelihood of engagement and conversions compared to generic ad messaging.