Which bidding strategy within Microsoft Advertising best optimizes for a target cost-per-acquisition?

The Target CPA bidding strategy within Microsoft Advertising is the best option for optimizing towards a specific cost-per-acquisition (CPA). This automated bidding strategy uses machine learning to predict conversions and adjust bids automatically to achieve your desired CPA. You set your target CPA, which is the amount you're willing to pay for each conversion, and Microsoft Advertising will then optimize your bids to try to get as many conversions as possible at or below that target CPA. For instance, if you set your Target CPA at $20, Microsoft Advertising will automatically adjust bids to get you conversions at an average cost of $20. It’s important to have sufficient conversion data before using Target CPA, as the system relies on historical data to accurately predict future conversions. Insufficient data might lead to unstable performance.