Which Microsoft Advertising audience targeting option allows you to reach users actively researching specific products or services within a particular category?

In-market audiences in Microsoft Advertising allow you to reach users actively researching specific products or services within a particular category. In-market audiences are pre-defined lists of users who have shown intent to purchase products or services within a specific category based on their search behavior and website browsing activity. Microsoft Advertising automatically identifies these users based on their online activity and adds them to relevant in-market audience lists. For example, if you are selling televisions, you can target users who are in the 'Consumer Electronics > Televisions' in-market audience. These users have likely been searching for information about televisions, comparing different models, and visiting websites that sell televisions, indicating a high purchase intent. Using in-market audiences allows you to target your ads to users who are already interested in your products, increasing the likelihood of conversions compared to broader targeting options.