Which audience selection method within Microsoft Advertising leverages pre-defined groupings based on user activities?

In-market audiences and remarketing lists are audience selection methods within Microsoft Advertising that leverage pre-defined groupings based on user activities. In-market audiences consist of users Microsoft has identified as actively researching or intending to purchase products or services within specific categories. These audiences are pre-defined by Microsoft based on users' search queries, browsing history, and other online behaviors. Remarketing lists, on the other hand, are custom audiences created by advertisers based on users' previous interactions with their website or ads. These lists group users based on specific actions they have taken, such as visiting a particular page, adding items to a cart, or completing a purchase. Both in-market audiences and remarketing lists allow advertisers to target their ads to users who have demonstrated a specific interest in their products or services, increasing the likelihood of conversions.