What action must be taken after implementing conversion tracking in Microsoft Advertising to confirm data accuracy?

After implementing conversion tracking in Microsoft Advertising, you must test the conversion tracking setup to confirm data accuracy. This involves manually triggering a conversion event, such as making a purchase or submitting a form, and then verifying that the conversion is recorded correctly in Microsoft Advertising. You can use the Microsoft Advertising interface to check if the conversion has been tracked. Additionally, compare the conversion data in Microsoft Advertising with your own internal data sources, such as your website analytics or CRM system, to ensure consistency. If there are discrepancies, review your conversion tracking setup to identify and correct any errors. Testing and validation are crucial steps in ensuring that your conversion tracking data is accurate and reliable for making informed campaign optimization decisions.