What is the primary factor that distinguishes Brand Search ads from Power Link ads on the Naver SERP?

The primary distinction lies in their purpose and presentation. Brand Search ads are designed to dominate the top of the Naver Search Engine Results Page (SERP) for specific brand-related keywords. These ads typically feature a prominent brand logo, a concise brand description, and a selection of relevant sitelinks, often leading to key pages like product catalogs, store locations, or contact information. Their purpose is to establish immediate brand recognition and provide users with a direct, comprehensive gateway to the brand's online presence. In contrast, Power Link ads function as standard text-based search ads triggered by a broader range of keywords related to products or services. While they may contain brand mentions, their primary focus is on driving clicks through compelling ad copy that addresses a user's specific search query. Power Link ads generally appear in a less visually dominant position on the SERP compared to Brand Search ads, emphasizing specific product offerings or promotional messages rather than overall brand awareness. For example, a search for 'Nike running shoes' might trigger a Power Link ad showcasing a specific shoe model with a discount, whereas a search for 'Nike' would likely trigger a Brand Search ad highlighting the official Nike website and various product categories.