What feature in Naver Ads Manager allows you to proactively identify and address potential campaign performance issues before they significantly impact results?

Naver Ads Manager offers custom reporting features that allow for proactive identification of potential performance issues. By creating custom reports and dashboards, advertisers can closely monitor key performance indicators (KPIs) and identify anomalies or trends that might indicate emerging problems. These reports can be scheduled for automated delivery, ensuring that advertisers receive timely alerts about potential issues. For example, setting up a report that tracks daily spend, click-through rate, and conversion rate can quickly reveal if any of these metrics deviate significantly from their historical averages. A sudden drop in CTR or conversion rate, or a spike in cost per acquisition, could signal a problem with ad copy, landing page relevance, or keyword targeting. By monitoring these metrics closely and taking corrective action promptly, advertisers can mitigate the impact of potential performance issues and maintain optimal campaign performance.