The most critical initial step in using the ADKAR change management model to address organizational stagnation is 'Awareness' – specifically, creating a clear and compelling awareness of the need for change among all stakeholders. The ADKAR model (Awareness, Desire, Knowledge, Ability, Reinforcement) is a goal-oriented change management model that guides individual and organizational change. 'Awareness' is the foundation upon which all subsequent steps are built. If individuals do not unde....
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