What is the most critical initial step in using the ADKAR change management model to address organizational stagnation?

The most critical initial step in using the ADKAR change management model to address organizational stagnation is 'Awareness' – specifically, creating a clear and compelling awareness of the need for change among all stakeholders. The ADKAR model (Awareness, Desire, Knowledge, Ability, Reinforcement) is a goal-oriented change management model that guides individual and organizational change. 'Awareness' is the foundation upon which all subsequent steps are built. If individuals do not unde....