What's the most significant financial risk associated with reallocating resources during a turnaround strategy?

The most significant financial risk associated with reallocating resources during a turnaround strategy is the potential to disrupt existing revenue streams or critical operations before the newly allocated resources generate sufficient returns to compensate for the loss. Resource reallocation involves shifting financial, human, or technological assets from one area of the business to another, typically from underperforming areas to those with higher growth potential. If this reallocation is not carefully planned and executed, it can lead to a temporary decline in overall revenue or operational efficiency. For example, cutting funding from a marketing campaign that is currently generating a significant portion of sales, even if that campaign is deemed less strategic in the long term, could result in an immediate drop in revenue before a new, more targeted campaign can be developed and implemented. This temporary shortfall can create cash flow problems, damage customer relationships, and undermine the entire turnaround effort. The risk is amplified if the anticipated returns from the newly funded areas are delayed or lower than expected, leaving the business in a worse financial position than before the reallocation.