What key strategic error typically arises from a superficial business model review that only considers readily apparent aspects?

The key strategic error that typically arises from a superficial business model review that only considers readily apparent aspects is a failure to identify and address the underlying assumptions that are critical to the business model's success. A business model describes how a company creates, delivers, and captures value. A superficial review might focus on obvious elements such as the product or service, the target market, and the pricing strategy....