How does confirmation bias specifically impede accurate assessment of competitive threats in an entrepreneur's market?

Confirmation bias impedes accurate assessment of competitive threats by causing entrepreneurs to selectively seek out and interpret information that confirms their pre-existing beliefs about the competitive landscape, while ignoring or downplaying evidence that contradicts those beliefs. This can lead to a distorted and incomplete understanding of the true competitive pressures facing the business. For example, if an entrepreneur believes that their product has a unique advantage ove....