How are completion rate benchmarks applied when monitoring content performance in different regions?
Completion rate benchmarks are applied regionally by comparing a title's completion rate in a specific region against both its global average completion rate and the average completion rate for similar content within that same region. This allows for a nuanced understanding of content performance, accounting for regional differences in viewing habits and content preferences. If a title's completion rate in a particular region is significantly below its global average and below the average for comparable content in that region, this signals a potential issue specific to that region. This issue could be related to translation quality, cultural relevance, or marketing effectiveness. For example, if a comedy show has a high completion rate globally but a low completion rate in a specific country, it might indicate that the humor doesn't translate well to that culture. By comparing completion rates against both global and regional benchmarks, it's possible to identify localized performance issues and implement targeted solutions to improve content engagement. Simply using a global benchmark might obscure important regional variations, while only focusing on regional averages may not provide sufficient context to assess overall content performance.