What’s the optimal length for a title that maximizes both recall and searchability?
A title length between 3 and 5 words generally optimizes both recall and searchability. Shorter titles are easier for users to remember and share, improving word-of-mouth marketing and direct searches. Longer titles, while potentially more descriptive, can be difficult to recall accurately and may be truncated in search results or user interfaces. A 3- to 5-word title strikes a balance between brevity and informativeness, allowing the title to be both memorable and relevant to search queries. For example, a title like 'The Silent Patient' is concise and memorable, while also accurately conveying the genre and tone of the content. Titles that are too short (e.g., 'Silence') may lack sufficient context, while titles that are too long (e.g., 'The Mysterious Case of the Silent Patient in the Old Mansion') may be difficult to remember and type accurately in a search query. This optimal length also helps in thumbnail design, where the title must be easily readable.