How can digital platforms be strategically used (and misused) for networking with the wealthy?

Digital platforms, such as LinkedIn, can be strategically used to research wealthy individuals, identify common connections, and share relevant content to establish expertise. Joining industry-specific groups or following their companies can provide insights into their interests and activities. Engaging thoughtfully with their content and offering valuable insights can help you get noticed. However, digital platforms can be misused by over-aggressively soliciting connections, sharing irrelevant or self-promotional content, or engaging in superficial networking. Sending generic connection requests or spamming their inboxes with unsolicited offers can be off-putting. Furthermore, sharing personal or confidential information on public platforms can damage trust and credibility. Strategic use involves providing value and building genuine connections, while misuse involves being intrusive, self-serving, and lacking in discretion.