What is the primary difference in evaluating risk between a newly affluent entrepreneur and a multi-generational family office?

The primary difference lies in their risk evaluation horizon and the nature of their assets. A newly affluent entrepreneur, having recently accumulated wealth, typically focuses on short-term growth and is often comfortable with higher risk investments to rapidly expand their wealth base. Their assets are frequently concentrated in their own business or related ventures, making their financial future closely tied to the success of that enterprise. A multi-generational family office, managing wealth accumulated over several generations, prioritizes long-term capital preservation and sustainable income generation. Their risk evaluation considers the needs of multiple family members across generations and aims to protect the family's legacy. Family offices usually diversify their investments across a wide range of asset classes, including stocks, bonds, real estate, and alternative investments, to reduce overall portfolio risk. They also place greater emphasis on estate planning and minimizing taxes to ensure the smooth transfer of wealth to future generations. An entrepreneur might invest heavily in a new technology startup, while a family office would likely allocate a small percentage of its portfolio to venture capital and focus more on established, lower-risk investments that provide stable returns.