Why is understanding internal linking strategies particularly important for SEO of NYTimes sponsored articles?

Understanding internal linking strategies is particularly important for SEO of NYTimes sponsored articles because it directly impacts the article's crawlability, indexability, and authority within the NYTimes website. Internal links are hyperlinks that point from one page on a domain to another page on the same domain. Strategically placing internal links within sponsored articles helps search engine crawlers, like Googlebot, discover and index the content more efficiently. Furthermore, internal links pass 'link equity' or 'link juice' from high-authority pages within the NYTimes website to the sponsored article, boosting its ranking potential. A well-executed internal linking strategy signals to search engines that the sponsored article is a relevant and valuable part of the NYTimes website, increasing its visibility in search results. For instance, linking a sponsored article about climate change from a high-authority NYTimes climate section can significantly improve the sponsored article's search ranking for relevant keywords.