If your primary campaign goal is to generate leads directly within the Pinterest platform, what specific ad format and call-to-action should be prioritized to maximize lead capture efficiency?

To maximize lead capture efficiency directly within the Pinterest platform, prioritize using Standard Pins (image or video) with a prominent 'Sign Up' or 'Get a Quote' call-to-action (CTA) button directly within the ad creative. While Pinterest doesn't offer dedicated lead generation ad formats like some other platforms, using a clear and compelling CTA button that directs users to a dedicated landing page optimized for lead capture is the most effective approach. This landing page, linked from the Standard Pin, should feature a simple form to collect essential user information such as name, email address, and any other relevant details. The key is to make the lead capture process as seamless and friction-free as possible, minimizing the number of steps required for users to submit their information. A clear value proposition, explaining the benefits of signing up or requesting a quote, is also crucial for incentivizing users to complete the form.