What is the direct operational impact of properly syncing your e-commerce platform with your Pinterest catalog regarding product availability and pricing?

Properly syncing your e-commerce platform with your Pinterest catalog has a direct operational impact by automating the updating of product availability and pricing information on Pinterest. This automation eliminates the need for manual updates, reducing the risk of displaying inaccurate information to potential customers. When a product's availability changes on your e-commerce platform (e.g., goes out of stock), the Pinterest catalog is automatically updated to reflect this change, preventing users from clicking on ads for unavailable items. Similarly, if the price of a product changes, the Pinterest catalog is automatically updated, ensuring that users see the correct price. This real-time synchronization enhances the user experience, improves the efficiency of advertising campaigns, and reduces customer service inquiries related to incorrect product information. It also ensures that Pinterest's algorithms have accurate data, improving the relevance and performance of your ads.