How does using the Pinterest API allow marketers to leverage automation beyond what the standard Pinterest Ads Manager interface offers?

Using the Pinterest API allows marketers to leverage automation far beyond the capabilities of the standard Pinterest Ads Manager interface by enabling custom integrations and programmatic management of campaigns. While the Ads Manager offers a user-friendly interface for manual campaign creation and optimization, the API facilitates automated bulk actions, real-time data analysis, and seamless integration with other marketing platforms. For example, marketers can use the API to automatically update ad bids based on predefined performance thresholds, create custom reports tailored to specific business needs, or synchronize product catalog data with their e-commerce platform in real-time. This level of automation is impossible to achieve solely through the Ads Manager interface, which requires manual intervention for each task. The API also unlocks the potential for building custom applications and tools that extend the functionality of Pinterest's advertising platform, enabling marketers to create highly personalized and efficient workflows.