How do you strategically use negative keywords within a Pinterest advertising campaign to refine targeting and improve campaign efficiency?

Strategically using negative keywords within a Pinterest advertising campaign refines targeting and improves campaign efficiency by preventing your ads from showing to users searching for irrelevant terms. This reduces wasted ad spend on impressions and clicks from users who are unlikely to convert, improving the overall return on investment. Negative keywords are terms that you specifically exclude from your targeting. For example, if you're selling high-end furniture and targeting the keyword 'sofa,' you might add 'cheap' or 'DIY' as negative keywords to prevent your ads from showing to users looking for affordable or homemade sofa options. Identifying irrelevant search terms can be done by regularly reviewing your search term reports in Pinterest Ads Manager. This report shows the actual search queries that triggered your ads. By analyzing this data, you can identify terms that are driving irrelevant traffic and add them as negative keywords. This continuous refinement process ensures that your ads are only shown to the most qualified audience, maximizing campaign efficiency and conversion rates.