What key performance indicator (KPI), beyond click-through rate and conversion rate, directly reflects the long-term value and sustained engagement generated by your content strategy on Pinterest?

Beyond click-through rate and conversion rate, 'Save Rate' (or Pin Saves) directly reflects the long-term value and sustained engagement generated by your content strategy on Pinterest. Save Rate measures how often users save your Pins to their own boards. These saved Pins continue to circulate on Pinterest, reaching new audiences and driving traffic over an extended period. Unlike clicks, which represent immediate actions, saves indicate that users find your content valuable and worthy of revisiting or sharing with their own followers. A high Save Rate signifies that your content is resonating with your target audience and building brand affinity over time. It also contributes to improved organic reach, as Pinterest's algorithm favors content that is frequently saved and shared. Save rate indicates users find your content inspirational, useful, and shareable in their own circles.