Why is it necessary to use observational field research instead of relying exclusively on interviews when documenting the practices of high-performers?
Relying exclusively on interviews creates a gap between what people say they do and what they actually do, a phenomenon known as the intention-behavior gap. High-performers often operate on intuition or tacit knowledge, which is internalized expertise that a person performs automatically and cannot easily articulate in a conversation. For example, a master c....
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