The fundamental distinction between direct lobbying and grassroots advocacy lies in *who* communicates with policymakers and *how* that communication occurs. Direct lobbying involves communication directly between a lobbyist, or someone acting on behalf of an organization, and government officials – legislators, their staff, executive branch agencies, or regulatory bodies. A lobbyist is a person who is paid to influence government decisions. This communication can take many forms, including meetings, providing research or data, drafting proposed legislation, or testifying at hearings. The goal is to persuade the official to support a specific policy position. For example, a pharmaceutical company might hire a lobbyist to meet with members of Con....
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