The primary goal of stakeholder mapping in public affairs is to identify, analyze, and prioritize individuals, groups, or organizations that can affect or be affected by a policy, legislation, or public affairs initiative. Stakeholder mapping is a visual tool and process used to understand the landscape of influence surrounding a particular issue. Let's break down each part of this goal. First, *identifying* stakeholders means determining who all the relevant parties are. This includes not just obvious groups like government agencies or industry associations, but also less apparent stakeholders like community organizations, academic researchers, or even individual citizens. For example, when advocating for a new transportation bill, sta....
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