How should an organization strategically balance answering trending versus evergreen questions when developing a content calendar for Quora?

The organization should strategically allocate resources to both trending and evergreen questions to maximize both immediate visibility and long-term authority. Trending questions provide opportunities for quick exposure and brand awareness by tapping into current conversations. However, their relevance fades quickly. Evergreen questions, while not always generating immediate traffic spikes, offer sustained value and attract a consistent stream of readers over time, building a lasting presence and establishing authority on core topics. A balanced content calendar prioritizes a steady stream of evergreen content to build a foundational presence, while also allocating resources to answer trending questions that align with the organization's expertise and target audience. For example, a software company might focus on answering evergreen questions about 'best project management practices' while also addressing trending questions related to a newly released project management tool.