Which ad targeting option should be prioritized when the primary goal is to maximize brand awareness among a broad audience?

Contextual targeting, specifically targeting broad question topics or categories relevant to your brand, should be prioritized. Contextual targeting allows your ads to appear alongside a wide range of relevant questions, maximizing impressions and reaching a large audience. While interest and behavioral targeting can be effective for reaching specific segments, they may limit your reach when the goal is broad brand awareness. By targeting relevant question topics, you ensure that your ads are seen by users who are already interested in those topics, increasing the likelihood of brand recognition and recall. For example, a new energy drink brand could target the question topic 'fitness' to reach a broad audience interested in health and exercise.